First, let's look at who magazine publishing is NOT for.
If you're in business today selling a product or service that's transactional in nature, chances are magazine publishing isn't going to be a good choice.
What's a "transactional" business?
It's a business model where there's a one-and-done nature to the product.
The consumer or company needs what you're selling, they do their research, buy your product, and move on.
Further along those lines, transactional products tend to have nothing to speak of in the way of rabid fans or places where those fans are congregating online and in person to immerse themselves in the field.
Without even looking, it's a safe bet there's no Facebook group for paper towel enthusiasts.
It's a HUGE industry for sure, but it's a one-and-done product with no depth to the product.
There's no one researching the industry, learning about it, and seeking out conventions of fellow enthusiasts.
On the flip side, if you're in a business (or are just looking to start a magazine in a given field) where there's HUGE enthusiasm from people for your topic, chances are: there's a magazine there.
What you're looking for are a few things:
1. Depth of topic
2. Breadth of topic
Let's dig into each.
Deep topics are ones where there are typically "lines" that separate the newcomers from advanced enthusiasts and professionals.
In other words: you can tell the newbies from the pros.
In topics with depth, there are people at each level. (Paper towels as a topic has zero depth.)
In contrast, where there are deep topics there may well be magazines aimed at:
- serious amateurs
Now, let's talk breadth.
Topics with breadth have many facets to them and often can be split into sub-topics or sub-genres.
Let's take photography for example.
Within photography there's smart phone photography, wildlife photography, portraiture, sports photography, architectural photography, fashion photography, and on and on.
And, within each of THESE, there's a ton of information out there.
So, if your topic is non-transactional and has both breadth and depth: bingo.
You're onto something.
A lot of people assume the answer to this question is "no," but it's not.
You, as you are right now, have what it takes, and MagCast can show you how. Membership includes six months of MagCast Academy.
These live, small group sessions are held via Zoom, where you learn the ins and outs of magazine publishing and how to succeed as a publisher.
Every month, everyday people just like you start successful magazines with MagCast.pricing platform tour
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